Strong Republican Leadership.

As Mayor and a business owner, I understand the importance of bringing common sense, accountability, and transparency back to the state government. I’m running because while California is a great place to live, it’s getting harder and harder to live a middle class life here.

Right now, most people don’t think California is the kind of place the next generation can afford to live a middle class life. The cost of living is just too high, and many of the jobs we are creating don’t really allow a person to get ahead. It will be my priority to lower some of the taxes and fees on housing and gasoline and food that make it hard just to get by.

The California dream is real, but we need a state government that gets back to basics: using science to combat COVID, reducing homelessness, ending traffic gridlock, keeping housing affordable, and making sure our students get a world class education.

The best way to get the legislature back on track is simple: end the bickering and partisan politics and start working together again. I’ll take good ideas from anyone: Republicans, Democrats, or Independents, and I’ll work with anyone who wants to get our state back on track.

Commitment to Community

Rick Herrick currently serves as the Mayor of the city of Big Bear Lake, Chairman for the Nay Foundation and the Big Bear Alpine Zoo endowment.

He has previously served as Chairman of the Big Bear Fire District, the Big Bear Area Regional Wastewater Agency. In addition he has held positions of President of the Big Bear Chamber of Commerce and Director for the Big Bear Valley Parks and Recreation District.

Local Business Owner

Rick and his wife Cathy have been Big Bear Valley residents since 1995 when they formed Parallel Broadcasting, Inc. and operate KBHR-FM 93.3 FM and 102.5 FM.  They later added an outdoor advertising company, BigBearNews.com as well as a new broadcast facility.

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Rick and Cathy have two daughters Dr. Nicole Lilly Herrick-Gorman MD currently in residency at UCSD and their youngest daughter Elizabeth who is enrolled at California State University Chico studying for a Business Administration degree in Italy.

Rick is an active member of the community having served as coach for the Snow Summit Development Team and a past member of Rotary International. He is a cyclist and a private pilot who loves the outdoors including skiing, fishing, and scuba diving.