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Rick Herrick currently serves as the Mayor of the city of Big Bear Lake, Chairman for the Nay Foundation and the Big Bear Alpine Zoo endowment. 

He has previously served as Chairman of the Big Bear Fire District, the Big Bear Area Regional Wastewater Agency. In addition he has held positions of President of the Big Bear Chamber of Commerce and Director for the Big Bear Valley Parks and Recreation District.

Rick and his wife Cathy have been Big Bear Valley residents since 1995 when they formed Parallel Broadcasting, Inc. and operate KBHR-FM 93.3 FM and 102.5 FM.  They later added an outdoor advertising company, BigBearNews.com as well as a new broadcast facility.

Rick and Cathy have two daughters Dr. Nicole Lilly Herrick-Gorman MD currently in residency at UCSD and their youngest daughter Elizabeth who is enrolled at California State University Chico studying for a Business Administration degree in Italy.

Rick is an active member of the community having served as coach for the Snow Summit Development Team and a past member of Rotary International. He is a cyclist and a private pilot who loves the outdoors including skiing, fishing, and scuba diving.