About Rick Herrick
Rick Herrick has spent nearly his entire life in Southern California, approximately half that time as a resident of Big Bear Valley where he enjoys hiking, skiing, fishing and Mountain Bike Riding. His public service began as Chamber President and included over the years the Recreation and Parks Commission, DWP Chairman, Fire Department Chairman, BARWA Chairman, Nay Foundation President, City Council, SBCTA Director and Mayor for the City of Big Bear Lake. He’s raised a family here and built a business from scratch with his wife Cathy all because he loves what he does and loves Big Bear.
Rick was first elected to the Big Bear Lake City Council in November 2006, then re-elected in 2010, 2014 and 2018 and is now serving as Mayor for the city and as the Chairman for the Nay Foundation, Big Bear Alpine Zoo endowment. Previously serving as the City of Big Bear Lake Mayor, Chairman of the Big Bear Fire Department, Chairman of the Big Bear Fire District, and the Chairman of Big Bear Area Regional Wastewater Agency. In addition, Rick has served as the President of the Big Bear Chamber of Commerce and a Director for the Big Bear Valley Parks and Recreation District.
Rick was born in Denver, Colorado then lived in La Habra and West Los Angeles with his parents Dick and Regina Herrick along with his one brother and four sisters. Rick graduated in 1979 from Loyola Marymount University with a Bachelor’s Degree in Business Administration which included studies in Heidelberg Germany and Israel.
Rick and his wife Cathy have been Big Bear Valley residents since 1995 when they formed Parallel Broadcasting, Inc. and operated KBHR-FM 93.3 FM & 102.5 FM. Later adding an outdoor advertising company, Big Bear News.com, and a new broadcast facility. His wife Cathy Herrick currently serves as the Board Vice President for the Bear Valley Unified School District.
Rick and Cathy have two daughters Dr. Nicole Lilly Herrick-Gorman MD currently in residency at UCSD and their youngest daughter Elizabeth who is enrolled at California State University Chico studying for a Business Administration degree in Italy. Rick is an active member of the community having served as coach for the Snow Summit Development Team and a past member of Rotary International. He is a cyclist and a private pilot who loves the outdoors including skiing, fishing, and scuba diving.